De La Calle Unveils a Bold New Look for 2026: A Fresh Chapter in Modern Mexican Soda

With the launch of our Frutas campaign, we’re introducing a full can redesign that reflects who we’ve always been, just louder, brighter, and more expressive. This isn’t a rebrand. It’s a visual evolution. A celebration of flavor, culture, and the colorful energy of Mexican street life that has always inspired our take on tepache.

Tepache has deep roots in Mexican tradition, and at De La Calle, honoring that heritage has always been core to what we do.

Our new cans bring that story to life in a more dynamic and modern way. The 2026 redesign is built around fruit-forward storytelling, highlighting the role fruit plays in everyday Mexican culture, from street vendors to family gatherings. The visuals lean into abundance, vibrancy, and movement, creating a shelf presence that feels as bold as the flavors inside.

The result is a modern soda design that stands out in a crowded beverage aisle.

What Is Tepache?

De La Calle is rooted in tepache, a traditional fermented pineapple drink from Mexico.

This craft fermentation process delivers a refreshing, flavorful soda alternative with functional benefits. It is a modern take on an ancient beverage, designed for today’s consumer.

Compared to traditional sodas, De La Calle offers:

• Significantly less sugar than mainstream soda brands

• Eight times less sugar than traditional Mexican sodas

• USDA Organic ingredients

• A low calorie, better-for-you soda option

• Bold, fruit-forward flavor

For consumers searching for a low sugar soda or healthy soda alternative, tepache offers something different. De La Calle continues to define the modern Mexican soda category.

The combination of culture, fermentation, and flavor sets tepache apart from other better-for-you sodas. It is not just about reducing sugar. It is about delivering a more meaningful, flavorful drinking experience rooted in heritage.

The new can design reinforces this position with a stronger, more recognizable identity on shelf. Today’s beverage shelves are competitive, and packaging plays a critical role in discovery.

The Frutas can redesign was created to stand out instantly. Bright colors, bold compositions, and expressive artwork make each can be visually striking across retail, e-commerce, and social platforms.

Since launching in 2021, De La Calle has expanded to more than 10,000 stores nationwide, including major retailers like Target, Walmart, and Whole Foods Market.

The 2026 redesign marks the next phase of growth for the brand. It signals a deeper commitment to culture, stronger storytelling, and continued innovation in the better-for-you soda space.

Frutas represents the most expressive version of De La Calle yet.