VP of Sales - De La Calle Cocteles

VP of Sales - De La Calle Cocteles Job Description 

This position reports directly to the De La Calle President 

Located in Los Angeles, California, HERE Studio is a start up for the seekers and the doers filled with passionate people who work hard and love what they do. Here Studios specializes in health & wellness brands that are exciting, story-driven, and uniquely poised to disrupt and innovate in their industries. Our standards are high because we believe in finding good talent, cultivating strong team relationships, and pushing for excellent work.

Our current brands include De La Calle & VINA. https://www.drinkvina.com/ https://www.delacalle.mx/ This position will be solely responsible for driving growth within our new RTD canned cocktail line launching Q1 2023.

Job Responsibilities:

• Manage the day to day of all distribution relationships
• Full responsibility for all retailer promotional planning
• Manage pricing strategies across all channels
• Own all Sales & Marketing budgeting and spend under the Cocteles P&L
• Work collaboratively with Marketing teams to build out trade marketing budgets that will not only drive incremental revenue but also create brand equity within key regions.
• Work cross functionally with current De La Calle VP of Sales (non alc) to gain approvals within current retailers where the non-alc line already has distribution.
• Lead and motivate regional sales managers and area sales teams to gain displays, full shelf brand blocking, secondary and tertiary placements within retail outlets that will drive incremental sales & brand awareness.
• Work closely with the leadership team to ensure approvals and repeat customers are being accurately forecasted on a weekly and monthly basis.
• Build and continually collaborate with direct reports on annual case and revenue plans by implementing marketing strategies, analyzing trends and results.
• Work cross functionally with National Sales Manager & Field Marketing Manager to ensure all points of distribution have merchandising and field marketing plans in place and are being executed with the highest standards.
• Work collaboratively with teams to ensure all sales materials are up to date at all times including materials and decks for buyers, distributors, and reps.
• Maintain national review/sales cycle calendar
• Work with Finance to ensure the organization has clear visibility at all times on profitability of all customers and major retailer partners.

Must be based in Los Angeles, CA Area (hybrid)

Department: Sales