De La Calle National Field Sales Director
Located in Los Angeles, California, HERE Studio is a startup for the seekers and the doers filled with passionate people who work hard and love what they do. Here Studios specializes in health & wellness brands that are exciting, story-driven, and uniquely poised to disrupt and innovate in their industries. Our current brands include De La Calle & VINA. Our standards are high because we believe in finding good talent, cultivating strong team relationships, and pushing for excellent work.
De La Calle National Field Sales Director
We are looking for an experienced National Field Sales Director to report directly to VP of Sales and work closely with the National Sales Director, CEO, and the broader sales team. In this role, you will be responsible for providing strategic direction, support, and leadership to Area Sales Managers while spearheading the route to market strategy for key customer activations. The National Field Sales Director is accountable for developing detailed sales plans to achieve high level growth targets, managing and expanding DSD distributor relationships, forecasting, and building and managing our ASMs while ensuring their performance meet our standards of excellence.
Responsible for cultivating and retaining strong relationships, you must be organized, possess strong leadership skills, communicate clearly, and evoke a steady and approachable presence. To be successful, you should be eager to take a hands-on approach with the team and motivated to grow De La Calle’s distribution and profitability.
Roles and Responsibilities
- Develop organization-wide sales strategy, identify growth potentials to deliver corporate objectives
- Build trust and professional relationships with internal team, clients, and stakeholders
- Lead staff recruitment (ASMs) and disciplinary processes (ad hoc)
- Assign KPIs to ASMs in equitable manner and measure performance on quarterly basis
- Accountable for the development and accuracy of sales forecast by customer/distributor to drive production planning
- Identify and deploy merchandising teams to support retail partners
- Develop promotions and incentives for DSD partners
- Conduct business reviews both internally and externally to ensure sales plans are being executed and delivered
- Motivate internal sales professionals to drive for results
- Track, measure and evaluate sales performance, market trends
- Accountable for developing and expanding DSD distributor relationships
- Using insights derived from performance reviews and market research to tweak systems, as needed
- Provide monthly business updates to DLC Leadership on sales results/opportunities
- Participate in industry or promotional events (e.g., trade shows) to cultivate customer relationships
- Coordinate with marketing to implement strategic initiatives and ensure brand consistency
- Bachelor’s degree
- 7-12 years’ experience in beverage sales
- Proven sales leadership
- Deep understanding of DSD networks
- Experience with syndicated data and story telling
- Experience across a range of retail channels: grocery, club, natural, mass
- Experience in growing brands
- Negotiation, conflict resolution, and presentation skills
- Ability to develop sales strategies and use performance KPIs
- Excellent communication and time management skills
- Decisive thinking, organizational and leadership ability
- Dynamic and creative problem-solving aptitude
- 3 reference checks (former boss, peer, employee)
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